Stablecoins surpass Bitcoin to become the most purchased crypto asset in Latin America

Stablecoins Surpass Bitcoin as Latam's Most Purchased Crypto Asset

For the first time, stablecoins have surpassed Bitcoin to become the most purchased crypto asset in Latam.

According to the Stablecoin Landscape Report, recently published by Bitso, USDC and USDT, the most used digital dollars, together represent 40% of all purchases made with a cryptocurrency in 2025. Meanwhile, Bitcoin only concentrated 18% of acquisitions. The data covers approximately 10 million retail investors in the region.

How Are Stablecoins Different From Other Cryptocurrencies?

Digital currencies such as Bitcoin, Ethereum or Solana are extremely volatile. Prices can move 10% in the same day without necessarily concerning old players in this market. However, for crypto to become part of the financial system, people and businesses need a more predictable way to transact.

The answer is stablecoins. By combining the efficiency of blockchain technology with the stability of traditional currencies, stablecoins become useful for day to day financial activities. They can be used for remittances, payments, and even for weekly grocery shopping.

Commercial Usage Is Also Rising

These advantages helped popularize this asset class and created an important shift in the crypto market. Instead of using stablecoins only to access other crypto assets, users are now treating them as real digital dollars.

Increased adoption has also been accompanied by an arrival of new market participants. Although foreign exchanges still dominate the market, accounting for 52.7% of the customer base in the first half of 2026, stablecoin usage is also evident among payment aggregators (19%), international remittance companies (17.4%), and the gaming sector (11%). Stablecoin is already part of the financial operations of companies that need faster, cheaper and more global ways to move money.

Bitso highlighted that the volume of stablecoin related transactions processed by Bitso Business grew 81% compared to the same period the previous year, reflecting rising demand for real time settlement, treasury management, and international liquidity solutions.

If the final consumer is already using stablecoins to store value, move money and access dollars, businesses cannot treat this as a niche anymore. They need to understand where this behavior is going and how to position themselves before the market becomes obvious.

Have you ever heard the expression "follow the money"? This means seeking out where people are spending their money and, in this case, with which currency.

Adoption Spread Across Latam

In Brazil, stablecoins have already dominated investors' portfolios for some time. In 2025, they accounted for approximately 70% of the R$505.5 billion in cryptocurrency holdings declared to the Federal Revenue Service.

But stablecoin expansion is not limited to Brazil. In fact, Mexico is leading adoption, while Colombia and Argentina are steadily growing their usage. Latin America is already a major player in the stablecoin market and, as regulatory clarity advances, this growth is unlikely to slow down soon.

The reason is simple. Latin America has real problems that stablecoins can help solve — expensive international transfers, slow settlement, limited dollar access and friction between local and global financial systems.

How Can UnblockPay Help Your Business?

UnblockPay is a key partner for companies integrating stablecoins, offering a robust and scalable platform with a well documented stablecoin API or Dashboard, and easy integration with local systems, such as Pix in Brazil.

UnblockPay enables fast, compliant global payments while helping companies manage payment operations with greater efficiency.